Monsters

Sony PlayStation: "Monsters"
File:60 second TV advert (US)
Runtime	1:00
Agency	TBWA\Chiat\Day Playa del Rey, California
Creative Director	Jerry Gentile
Art Director	Mark Cohen
Copywriter	Maya Rao Agency
Producer	Debra Wittlin
Assistant Producer	Geren Lockhart
Production Company	Stiefel & Co.
Director	Peter Darley Miller
editor	Dan Bootzin, Venice Beach Editorial

Monsters was a TV advert created by the TBWA\Chiat\Day advertising agency to promote MediEvil throughout October 1998 in the United States. It was chosen by Adweek as one of the best spots for October 1998.

Summary

The advert features several monsters being interviewed about Sir Dan, the skeletal protagonist of MediEvil. “Skinny guy, one eyeball... disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff... so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost. This is interspersed with footage from the game itself.