Monsters
Monsters was a TV advert created by TBWA\Chiat\Day to promote MediEvil throughout October 1998 in the United States. It was chosen by Adweek as one of the best spots for October 1998.[1]
| Sony PlayStation: "Monsters" | ||
|---|---|---|
| File:60 second TV advert (US) | ||
| Runtime | 1:00 | |
| Agency | TBWA\Chiat\Day Playa del Rey, California | |
| Creative Director | Jerry Gentile | |
| Art Director | Mark Cohen | |
| Copywriter | Maya Rao Agency | |
| Producer | Debra Wittlin | |
| Assistant Producer | Geren Lockhart | |
| Production Company | Stiefel & Co. | |
| Director | Peter Darley Miller | |
| editor | Dan Bootzin, Venice Beach Editorial | |
Summary
The advert features several monsters bring interviewed about Sir Dan, the skeletal protagonist of MediEvil. “Skinny guy, one eyeball... disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff... so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost. This is followed by footage from the game itself.
References
- ↑ Adweek Staff, Creative: Best Spots – October on Adweek. Published November 16, 1998.
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