Monsters

Revision as of 04:57, 19 April 2020 by DansFriend (talk | contribs)

Monsters was a TV advert created by the TBWA\Chiat\Day advertising agency to promote MediEvil throughout October 1998 in the United States. It was chosen by Adweek as one of the best spots for October 1998.[1]

Sony PlayStation: "Monsters"
File:60 second TV advert (US)
Runtime 1:00
Agency TBWA\Chiat\Day
Playa del Rey, California
Creative Director Jerry Gentile
Art Director Mark Cohen
Copywriter Maya Rao Agency
Producer Debra Wittlin
Assistant Producer Geren Lockhart
Production Company Stiefel & Co.
Director Peter Darley Miller
editor Dan Bootzin, Venice Beach Editorial

Summary

The advert features several monsters bring interviewed about Sir Dan, the skeletal protagonist of MediEvil. “Skinny guy, one eyeball... disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff... so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost. This is followed by footage from the game itself.

References

  1. Adweek Staff, Creative: Best Spots – October on Adweek. Published November 16, 1998.

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