Test Results: Difference between revisions

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Revision as of 21:28, 28 May 2021 (view source) DansFriend (talk \| contribs) (Created page with "'''Test Results''' was a controversial<ref name="warc">{{Cite web\|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859\|title=UPROAR OV...")		Revision as of 21:28, 28 May 2021 (view source) DansFriend (talk \| contribs) mNo edit summary Newer edit →
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	'''Test Results''' was a controversial<ref name="warc">{{Cite web\|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859\|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT\|site=WARC\|published=August 1, 1998\|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web\|title=Anger over Sony's 'cancer' mailshot\|url=http://news.bbc.co.uk/1/hi/health/200628.stm\|site=BBC News\|published=October 24, 1998\|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign. In late 1998, members of the PlayStation UK mailing list received a brown ~~enveloped~~ labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by [[w:c:tekken:Doctor Bosconovitch\|Dr Bosconovitch]], the recipient's "scan results", three X-ray posters featuring ''Tekken 3'', ''[[MediEvil]]'' and ''The Fifth Element'', as well as a leaflet detailing various other PlayStation products.		'''Test Results''' was a controversial<ref name="warc">{{Cite web\|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859\|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT\|site=WARC\|published=August 1, 1998\|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web\|title=Anger over Sony's 'cancer' mailshot\|url=http://news.bbc.co.uk/1/hi/health/200628.stm\|site=BBC News\|published=October 24, 1998\|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign. In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by [[w:c:tekken:Doctor Bosconovitch\|Dr Bosconovitch]], the recipient's "scan results", three X-ray posters featuring ''Tekken 3'', ''[[MediEvil]]'' and ''The Fifth Element'', as well as a leaflet detailing various other PlayStation products.

	The campaign was poorly received, especially by those awaiting real medical results, resulting in numerous complaints to the Advertising Standards Authority. Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>		The campaign was poorly received, especially by those awaiting real medical results, resulting in numerous complaints to the Advertising Standards Authority. Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>