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'''Test Results''' was a controversial<ref name="warc">{{Cite web|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT|site=WARC|published=August 1, 1998|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web|title=Anger over Sony's 'cancer' mailshot|url=http://news.bbc.co.uk/1/hi/health/200628.stm|site=BBC News|published=October 24, 1998|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign. In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by Doctor Bosconovitch, the recipient's "scan results," three X-ray posters featuring ''[[wikipedia:Tekken 3|Tekken 3]]'', ''[[MediEvil]]'' and ''[[wikipedia:The Fifth Element|The Fifth Element]]'', as well as a leaflet detailing various other PlayStation products.  
'''Test Results''' was a controversial<ref name="warc">{{Cite web|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT|site=WARC|published=August 1, 1998|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web|title=Anger over Sony's 'cancer' mailshot|url=http://news.bbc.co.uk/1/hi/health/200628.stm|site=BBC News|published=October 24, 1998|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign created by Claydon Heeley International.<ref name="asa">{{Cite web|url=https://web.archive.org/web/0if_/http://www.asa.org.uk/adj/adj_3283.htm|site=The Advertising Standards Authority Website (archived version)|title=ASA Adjudications - February 1999 - Sony Computer Entertainment UK Ltd|published=February 1999}}</ref> In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by Doctor Bosconovitch, the recipient's "scan results," three X-ray posters featuring ''[[wikipedia:Tekken 3|Tekken 3]]'', ''[[MediEvil]]'' and ''[[wikipedia:The Fifth Element|The Fifth Element]]'', as well as a leaflet detailing various other PlayStation products.  


The campaign was poorly received, especially by those awaiting real medical results, resulting in numerous complaints to the Advertising Standards Authority. Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>
The campaign was poorly received, especially by those awaiting real medical results, resulting in 78 complaints to the Advertising Standards Authority.<ref name="asa"/> Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>
==Transcripts==
==Transcripts==
===Medical Card===
===Medical Card===
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==References==
==References==
{{Reflist}}
{{Reflist}}
==External links==
*[https://web.archive.org/web/19990417231932if_/http://www.asa.org.uk/adj/adj_3283.htm ASA Adjudications - February 1999 - Sony Computer Entertainment UK Ltd (archived version)]
==Navigation==
==Navigation==
{{Promotion}}
{{Promotion}}