Monsters

Revision as of 00:48, 19 February 2024 by DansFriend (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Monsters was a TV advert created by the TBWA\Chiat\Day advertising agency to promote MediEvil throughout October 1998 in the United States. It was chosen by Adweek as one of the best spots for October 1998.[1]

Sony PlayStation: "Monsters"
Runtime 1:00
Agency TBWA\Chiat\Day
Playa del Rey, California
Creative Director Jerry Gentile
Art Director Mark Cohen
Copywriter Maya Rao Agency
Producer Debra Wittlin
Assistant Producer Geren Lockhart
Production Company Stiefel & Co.
Director Peter Darley Miller
editor Dan Bootzin, Venice Beach Editorial

Summary

The advert features several monsters being interviewed about Sir Dan, the skeletal protagonist of MediEvil. “Skinny guy, one eyeball... disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff... so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost. This is interspersed with footage from the game itself.

References

  1. "sony playstation: “monsters”

    What better way to discuss Sir Dan, the skeletal knight/hero of a computer game titled MediEvil than to interview his chief antagonists. “Skinny guy, one eyeball disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost, who looks way too much like Sid Caesar (now that’s scary). Throw in computer animation of Dan the Man and the spot plays well.

    Agency: TBWA/Chiat/Day, Playa del Rey, Calif. CD: Jerry Gentile Art dir.: Mark Cohen Copywriter: Maya Rao Agency prod.: Debra Wittlin Assist. prod.: Geren Lockhart Prod. co.: Stiefel & Co. Director: Peter Darley Miller Editor: Dan Bootzin, Venice Beach Editorial"
    — Adweek Staff, Creative: Best Spots – October on Adweek (archived version). Published November 16, 1998.

Navigation

Gaming Wiki Network