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Sony PlayStation: "Hitchhikers"
Runtime 0:30
Agency TBWA\Chiat\Day[a]

Hitchhikers was a TV advert created by the TBWA\Chiat\Day advertising agency[a] to promote MediEvil II throughout the year 2000 in the United States.


The advert features several villains from the game hitchhiking to various cities across the globe: Lord Palethorn is hitchhiking to Paris, The Ripper is hitchhiking to Rome, a gargoyle is hitchiking to Vienna and The Count is hitchhiking to Hoboken. Several clips of gameplay from the game are shown as well.


  1. 1.0 1.1 Although not confirmed to have produced this spot outright, it is known that Sony had an advertising relationship with TBWA\Chiat\Day during this time.[1] TBWA\Chiat\Day also produced the Monsters TV spot that was used to promote the original MediEvil in the US.


  1. Alexander, Leigh, Report: Sony Drops Ad Firm TBWA/Chiat/Day For Deutsch on Gamasutra. Published November 30, 2007.


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