Test Results: Difference between revisions

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    '''Test Results''' was a controversial<ref name="warc">{{Cite web|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT|site=WARC|published=August 1, 1998|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web|title=Anger over Sony's 'cancer' mailshot|url=http://news.bbc.co.uk/1/hi/health/200628.stm|site=BBC News|published=October 24, 1998|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign. In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by Doctor Bosconovitch, the recipient's "scan results," three X-ray posters featuring ''[[wikipedia:Tekken 3|Tekken 3]]'', ''[[MediEvil]]'' and ''[[wikipedia:The Fifth Element|The Fifth Element]]'', as well as a leaflet detailing various other PlayStation products.  
    '''Test Results''' was a controversial<ref name="warc">{{Cite web|url=https://www.warc.com/newsandopinion/news/uproar-over-sony-fake-medical-test-mailshot/2859|title=UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT|site=WARC|published=August 1, 1998|retrieved=May 28, 2021}}</ref><ref name="bbc">{{Cite web|title=Anger over Sony's 'cancer' mailshot|url=http://news.bbc.co.uk/1/hi/health/200628.stm|site=BBC News|published=October 24, 1998|retrieved=May 28, 2021}}</ref> Sony PlayStation promotional campaign created by Claydon Heeley International.<ref name="asa">{{Cite web|url=https://web.archive.org/web/0if_/http://www.asa.org.uk/adj/adj_3283.htm|site=The Advertising Standards Authority Website (archived version)|title=ASA Adjudications - February 1999 - Sony Computer Entertainment UK Ltd|published=February 1999}}</ref> In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by Doctor Bosconovitch, the recipient's "scan results," three X-ray posters featuring ''[[wikipedia:Tekken 3|Tekken 3]]'', ''[[MediEvil]]'' and ''[[wikipedia:The Fifth Element|The Fifth Element]]'', as well as a leaflet detailing various other PlayStation products.  


    The campaign was poorly received, especially by those awaiting real medical results, resulting in numerous complaints to the Advertising Standards Authority. Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>
    The campaign was poorly received, especially by those awaiting real medical results, resulting in 78 complaints to the Advertising Standards Authority.<ref name="asa"/> Sony subsequently apologised for the campaign and withdrew it from circulation.<ref name="warc"/><ref name="bbc"/>
    ==Transcripts==
    ==Transcripts==
    ===Medical Card===
    ===Medical Card===
    Line 59: Line 59:
    ==References==
    ==References==
    {{Reflist}}
    {{Reflist}}
    ==External links==
    *[https://web.archive.org/web/19990417231932if_/http://www.asa.org.uk/adj/adj_3283.htm ASA Adjudications - February 1999 - Sony Computer Entertainment UK Ltd (archived version)]
    ==Navigation==
    ==Navigation==
    {{Promotion}}
    {{Promotion}}

    Revision as of 18:10, 12 April 2024

    Test Results was a controversial[1][2] Sony PlayStation promotional campaign created by Claydon Heeley International.[3] In late 1998, members of the PlayStation UK mailing list received a brown envelope labelled "PRIVATE & CONFIDENTIAL TEST RESULTS." Inside the envelope was a medical card written by Doctor Bosconovitch, the recipient's "scan results," three X-ray posters featuring Tekken 3, MediEvil and The Fifth Element, as well as a leaflet detailing various other PlayStation products.

    The campaign was poorly received, especially by those awaiting real medical results, resulting in 78 complaints to the Advertising Standards Authority.[3] Sony subsequently apologised for the campaign and withdrew it from circulation.[1][2]

    Transcripts

    Medical Card

    Front

    This is your
    Medical Card

    Please keep it in a safe place.

    Dear <recipient>,

    I am writing as a matter of urgency with your scan results - they reveal early stages of a progressive condition for which I am prescribing immediate treatment.

    Acute lack of stimulation of the sensory organs has resulted in a marked deterioration of digi-ocular (thumb/eye) co-ordination, this is potentially serious but treatable with any of the three non-prescription options detailed on the enclosed X-rays.

    These are the latest medical treatments available and the earlier you start the course of therapy, the more likely a full recovery will be. Please make an immediate appointment with your local consultant so you can qualify for free Thumb Protectors to aid your rehabilitation (see reverse of card).

    I also urge you to take full advantage of the 2 free Hand Conditioning Devices (see reverse of card) if you find any friends displaying similar symptoms.

    My best wishes for a full and speedy recovery.

    Dr Bosconovitch

    Back

    To the patient:
    These Thumb Protectors are specially engineered from High-Tech PS5987 material to alllow prolonged periods of rehabilitation.

    Fig. 1 Thumb Protector

    To the patient:
    The Hand Conditioning Devices (H.C.D.) are designed so that you can exercise your fingers and thumbs.

    Fig. 2 H.C.D. (Squeezy Brain)

    Scan Results

    BRAIN
    In need of more intense mentally challenging activities.

    EYES
    Lack of visual stimulation has resulted in a decrease in optic nerve performance.

    EARS
    Suffering from a lack of enhanced audio input.

    TEETH
    Evidence of a decrease in clenching power.

    THUMB
    Thumb/eye co-ordination suffering due to lack of stimuli.

    TREATMENT:
    Immediate treatment strongly recommended to counter decreased digi-ocular co-ordination. Choose from the three courses of non-prescription medication detailed. Consider Thumb Protectors and Hand Conditioning Devices for physio-therapeutic uses.

    X-rays

    Treatment #1: Tekken 3

    The mother of all fighting games - official - with amazing graphics, 360° battle system and superb animation. There are 23 extraordinary characters (you'll soon find your favourite), with over 1000 moves. Master them or it's game over.

    "The best fighting game in the world ever".
    10/10 Official PlayStation Magazine

    Treatment #2: MediEvil

    This official Dual Shock compatible, 3D action adventure game will provide you with the perfect balance of shoot'em up action with exploration and puzzle solving. Sir Daniel Fortesque is an action hero with a difference - he's dead. You and he must defeat the evil sorcerer Zarok and the crazed victims of his magic before he can return to his grave and rest in peace.

    "It dances on the graves of a crowd of other games like it"
    92% PlayStation Plus

    Treatment #3: The Fifth Element

    A stunning extension of the Luo Besson film, The Fifth Element is an awesome 3D platform shoot'em up that utilises brilliant simulations of the film settings to take you on a voyage of vicious discovery through futuristic New York, the Space Opera, the Astroport and Egypt.

    "The most promising film license to appear this year."
    Total PlayStation

    References

    1. 1.0 1.1 UPROAR OVER SONY FAKE MEDICAL TEST MAILSHOT on WARC. Published August 1, 1998. Retrieved May 28, 2021.
    2. 2.0 2.1 Anger over Sony's 'cancer' mailshot on BBC News. Published October 24, 1998. Retrieved May 28, 2021.
    3. 3.0 3.1 ASA Adjudications - February 1999 - Sony Computer Entertainment UK Ltd on The Advertising Standards Authority Website (archived version). Published February 1999.

    Navigation