Monsters
Monsters was a TV advert created by the TBWA\Chiat\Day advertising agency to promote MediEvil throughout October 1998 in the United States. It was chosen by Adweek as one of the best spots for October 1998.[1]
| Sony PlayStation: "Monsters" | ||
|---|---|---|
| Runtime | 1:00 | |
| Agency | TBWA\Chiat\Day Playa del Rey, California | |
| Creative Director | Jerry Gentile | |
| Art Director | Mark Cohen | |
| Copywriter | Maya Rao Agency | |
| Producer | Debra Wittlin | |
| Assistant Producer | Geren Lockhart | |
| Production Company | Stiefel & Co. | |
| Director | Peter Darley Miller | |
| editor | Dan Bootzin, Venice Beach Editorial | |
Summary
The advert features several monsters being interviewed about Sir Dan, the skeletal protagonist of MediEvil. “Skinny guy, one eyeball... disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff... so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost. This is interspersed with footage from the game itself.
References
- ↑ "sony playstation: “monsters”
What better way to discuss Sir Dan, the skeletal knight/hero of a computer game titled MediEvil than to interview his chief antagonists. “Skinny guy, one eyeball disgusting,” says Frankenstein, drinking a beer in Budapest. “Odd fellow, clubbing zombies with chicken drumsticks,” says the Mummy, clipping hedges in Bath, England. “Always babbling about honor and stuff so somebody woke you up from the dead to fight the forces of evil. Big deal!” says a Cambridge ghost, who looks way too much like Sid Caesar (now that’s scary). Throw in computer animation of Dan the Man and the spot plays well.
Agency: TBWA/Chiat/Day, Playa del Rey, Calif. CD: Jerry Gentile Art dir.: Mark Cohen Copywriter: Maya Rao Agency prod.: Debra Wittlin Assist. prod.: Geren Lockhart Prod. co.: Stiefel & Co. Director: Peter Darley Miller Editor: Dan Bootzin, Venice Beach Editorial" — Adweek Staff, Creative: Best Spots – October on Adweek (archived version). Published November 16, 1998.
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