Hitchhikers

Sony PlayStation: "Hitchhikers"
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Runtime	0:30
Agency	TBWA\Chiat\Day

PLEASE NOTE: The name of this article is fan conjecture, as the official name is unknown or does not exist for its subject.

Hitchhikers was a TV advert created by the TBWA\Chiat\Day advertising agency^[a] to promote MediEvil II throughout the year 2000 in the United States.

Summary

The advert features several villains from the game hitchhiking to various cities across the globe: Lord Palethorn is hitchhiking to Paris, The Ripper is hitchhiking to Rome, a gargoyle is hitchiking to Vienna and The Count is hitchhiking to Hoboken. Several clips of gameplay from the game are shown as well.

Notes

↑ ^1.0 ^1.1 Although not confirmed to have produced this spot outright, it is known that Sony had an advertising relationship with TBWA\Chiat\Day during this time.^[1] TBWA\Chiat\Day also produced the Monsters TV spot that was used to promote the original MediEvil in the US.

References

↑ Alexander, Leigh, Report: Sony Drops Ad Firm TBWA/Chiat/Day For Deutsch on Gamasutra. Published November 30, 2007.

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["TWBA"-2] 1.0 ^1.1 Although not confirmed to have produced this spot outright, it is known that Sony had an advertising relationship with TBWA\Chiat\Day during this time.^[1] TBWA\Chiat\Day also produced the Monsters TV spot that was used to promote the original MediEvil in the US.

[1] Alexander, Leigh, Report: Sony Drops Ad Firm TBWA/Chiat/Day For Deutsch on Gamasutra. Published November 30, 2007.

[a]

[1]

Sony PlayStation: "Hitchhikers"
Load video YouTube YouTube might collect personal data. Privacy Policy
Runtime	0:30
Agency	TBWA\Chiat\Day^[a]